The Dondup story began in 1999 from an idea by the Berloni family. The brand creed can be resumed in the following words: “All men are equal – race, color or creed mean nothing. All that matters are each individual’s intentions and actions.” Dondup’s own mission is inspired by this open, universal approach: to serve an urban tribe without borders or boundaries, one that makes the key values of denim culture its own – values such as originality, authenticity and a maverick spirit. In 2010 investment firm L Catterton spotted the brand’s potential and chose to invest, kick-starting the exciting journey that will bring Dondup’s creative spirit and trademark excellence to the International market. In every Dondup collection, heritage takes on a fresh new vision as traditional Italian craftsmanship opens up to the world with cosmopolitan flair. Bringing to ready-to-wear the attention to detail traditionally found in haute couture, the collections successfully deliver modern, iconic pieces imbued with effortless elegance – typical of all that’s Made in Italy.