Elisabetta Franchi opens in Moscow

Milan, November 17, 2020 (Luxury&Finance) – The Elisabetta Franchi boutique inside the Atrium shopping mall in Moscow becomes part of Maison’s direct retail. It is the second owned store in Russia, after Metropolis, directly managed by the staff of the Russian branch of the company. Thanks to its location on the Garden Ring, the circular avenue that connects all the most important points of the Russian capital, Atrium is a local shopping destination. The store covers an area of 120 square meters. This opening brings the total number of boutiques in the former USSR area to 15, confirming the desire to strengthen its position in the territory and pursue its goal of expansion abroad despite the difficult economic period due to the Covid-19.